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16:9 Archive (Seite 230)

Sixteen:Nine Posts

All Digital Signage, Some Snark

Intersection CEO Chris Grosso On Smart City DOOH Networks And Using AI For Ad And Content Targeting

June 6, 2023 by Dave Haynes

The out of home media company Intersection is probably best known as the operator of that network of smart cities display totems – called LinkNYC – on the sidewalks of Manhattan and New York City’s boroughs. But the company has a much bigger footprint around the United States – mainly mass transport systems, but also …

Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory

June 6, 2023 by Dave Haynes

It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static to digital that one of the most active enablers of that is now offering support for posters and billboards that are remaining static. Montreal-based Broadsign, which has grown its business by …

Rise Vision Partners With Avocor To Add Digital Signage Messaging To Collaboration Displays

June 6, 2023 by Dave Haynes

The collaboration displays company Avocor has done a partnership that sees Rise Vision’s CMS software loaded on the Oregon company’s meetings-focused screens, allowing them to double up as corporate communications and emergency messaging units. The partnership is a result of a broader partnership between Avocor and Taiwanese display manufacturer AUO Display Plus, which acquired Rise …

Lots Of Education Options Next Week At InfoComm. Here’s What I Hope To Sit In On (Or Have To!)

June 6, 2023 by Dave Haynes

InfoComm is next week and I am starting to think through what educational sessions I want to hit that relate to digital signage and experiential projects. AVIXA and the Digital Signage Federation have collaborated on a full set of sessions branded as D=Sign, and you can find a post here that does a full round-up …

Orlando Sports Bar Has 60 Feet Of Fine Pitch LED Video Wall

June 6, 2023 by Dave Haynes

It’s insanely hot and humid in Orlando, so I have an excellent excuse for needing to visit bars there next week to rehydrate. One I will now have to visit is the Centric sports bar in the Hilton Orlando, which is right near the Orange County Convention Center – the site of InfoComm 2023. That’s …

Interactive Display Helps L’Oreal Marketers Demo AI-Driven Make-up Matching Experience

June 6, 2023 by Dave Haynes

Here’s an example of a beauty brand using interactive digital display totems to drive experiences at an event. Last month in Toronto, for an event focused on promote L’Oreal’s True Match Foundation, solutions provider Big Digital worked with MacIntyre Communications on an AR experience driven by a large interactive display, lighting and an app-loaded tablet. …

Cemetery Down Under Using Digital Wayfinding Totems To Enable Seamless, Lowered-Stress Visits

June 6, 2023 by Dave Haynes

A cemetery in Western Australia has deployed three outdoor-rated digital display totems to help visitors find their way around the grounds and locate the burial sites of loved ones. Karrakatta Cemetery in Perth commissioned Kingman Signs last year to develop a solution intended to provide a seamless and stress-free navigation experience. A first-of-its-kind project for …

Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research

June 6, 2023 by Dave Haynes

Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer behaviors. Those are the top-line findings of new research done for the airports division of Clear Channel Outdoor, pulled out of submissions from more than 1,750 online surveys run last fall …

Intuiface Evolves Software To Allow Its Interactive Experiences To Run On Third-Party CMS Platforms

June 5, 2023 by Dave Haynes

The French software firm Intuiface has announced new advances with its platform that enable more powerful interactive solutions that can work within third-party digital signage content management systems. Starting today, says the company in PR, interactive digital experiences created using Intuiface can run within five popular digital signage frameworks: BrightSign BrightAuthor and BrightAuthor:connected, Navori, Appspace, …

New-ish, Tech-Backed DOOH Network Looking To Roll Strikes In US Bowling Centers

June 5, 2023 by Dave Haynes

The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at it might have more success because it has the direct backing of an industry’s association and sponsor sales arm. The Bowling Proprietors’ Association of America (BPAA) and the United States Bowling …

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