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Intuiface Says Its Just-Launched Player Next Gen Software Enables Cross-Channel Delivery Of Rich Interactive Experiences

The French software firm Intuiface has advanced new interactive player capabilities from broad beta testing to general availability, making it possible for solutions providers and end-users to create and deploy rich interactive experiences on any screen, whether using a device’s native player software or a progressive web app on a browser. Player Next Gen is …

UK OOH Industry Counteracts Citizen Opposition To Ad Spread With Report On Positive Contributions To Economy, Infrastructure

The marketing body organized by top UK OOH media companies has a report out that counteracts the sentiments and advocacy of citizen organizations that oppose the spread of billboards on roadsides and advertising street furniture on the country’s high streets. The report, prepared by the consulting firm PwC and commissioned by Outsmart, suggests the UK …