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UPshow Acquired By Sports And Entertainment Platform; Back-Of-House Tools Being Spun Out As Independent Entity

Chicago-based UPshow, which does what it calls on-premise entertainment and performance marketing platform for venues, has been acquired by a media platform that distributes live sports and entertainment content to the same kinds of venues where UPshow has built a footprint for almost a decade. Founded just last year, NYC-based EverPass Media launched initially as …