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Year in Review

Stic’s 2025/26 Review: Adam Cohen on Why Transparency Became Essential in OoH

Adam Cohen, CEO and Founder of Stic

As out-of-home advertising continues to evolve beyond static placements and estimated reach, 2025 marked a defining year for accountability and transparency across the sector. Stic founder and CEO Adam Cohen reflects on a year of rapid growth, shifting advertiser expectations, and increasing demand for real-world mobility insight—while looking ahead to how scale, clarity, and human-centered …

L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure

L Squared’s 2025/26 Review: Gregg Forsberg

As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …

Spectrio’s 2025/26 Review: Emily McCue on How to Bring Real Revenue to Instore Media Costumers

Year in Review by Emily McCue, Spectrio (Image: Spectrio)

In 2025, businesses began demanding clear returns from in-store screens, pushing the industry away from static displays toward systems that react to customer behavior, timing, and context, and that can also generate direct revenue. Against this backdrop, Spectrio invested in partnerships, platform reliability, and large-scale deployments to adapt to changing retailer expectations and prepare for …