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TECHNOLOGY (Seite 579)

TECHNOLOGY

Astral expands big digital billboard network to Toronto, Vancouver

October 15, 2009 by Dave Haynes

Montreal-based Astral Media Outdoor is following up its presumably successful rollout of big-assed LED boards along the major traffic jams of Montreal by strategically positioning more of the big fellers along the clogged arteries of Toronto and Vancouver. Reports MediaCaster: AMO successfully launched ten 14’ x 48’ digital faces in Montreal last spring. Vancouver’s Digital Network consists of nine …

Oh Joomla, how I loathe you … Let me count the ways

October 15, 2009 by Dave Haynes

So if you are adding comments today to posts, and they are not appearing, it is not me being an SOB. Joomla Comments has stopped working for reasons that escape me. Didn’t touch a thing. Arrrgh. I am in the early stages of moving Sixteen:Nine over to WordPress, which has the odd quirk but is, …

I recall that in the 1980s, Telcos used

October 15, 2009 by Dave Haynes

I recall that in the 1980s, Telcos used to sell “ISDN” with this very same vision. “Go to the hairdresser and they will show you YOU with different hair.” All sent to and received back from a mainframe with ISDN technology, of course. They did not get it. They are there to transport bits, not …

Now there are "fears" about ad screens in Toronto schools. Sheesh.

October 15, 2009 by Dave Haynes

In a past life I ran a large team of newspaper reporters and invested time to get the kids to actually advance a story, as in move it along with some new stuff. If I was the guy’s editor at the National Post, Canada’s other national daily, I would have spiked this story about the digital …

Cisco hops on AR bandwagon with retail demo, but don't expect to see this at your local Hollister anytime soon

October 15, 2009 by Dave Haynes

http://www.youtube.com/watch?v=jDi0FNcaock A Cisco online video is drifting around sites like Wired and Digital Signage Today that shows how augmented reality, blended with digital signage, could change shopping experiences.It shows a young woman going all Tom Cruise-y, like in that Spielberg movie I refuse to mention, flapping her arms and waving her hand to move things around a a screen/change-room mirror as she …

Dave, Thanks for the review Dave and s

October 14, 2009 by Dave Haynes

Dave, Thanks for the review Dave and sorry for not getting it to you sooner 😉 Beyond the data we have compiled, vital intelligence was provide in part by: VSS Communications Industry Forecast 2009-2013 Digital Signage Expo Quarterly Business Barometer Q2 2009 PQ Media 2008 PWC M&E Outlook 2009-2013 Arbitron Out-of-Home Digital Video Display Study …

My company has been piloting in 6 Weis M

October 14, 2009 by Dave Haynes

My company has been piloting in 6 Weis Markets stores in Pennsylvania for three years. We started out with three screens in each store. They were placed in Produce, between the deli and bakery counters and either in Dairy or Meats. As a small pilot we were unable to get the consumer package goods companies …

Adcentricity develops and releases spending forecast for next nine months

October 14, 2009 by Dave Haynes

My “friends” at Adcentricity were too busy working or some other such nonsense to drop everything and send me a copy of the look-ahead report the company has has done on the DOOH sector. That’s FINE, just fine, because Marketing Charts got a copy of the free report, pulled it apart and provided some charts. The network aggregator and media …

Showing up in different places

October 14, 2009 by Dave Haynes

I wrote a piece on the need for companies to better differentiate themselves with their marketing and brand, for DailyDOOH. It stirred up a little bit of a hornet’s nest, based on the number of comments.I also did a white paper-y piece for the Platt Retail Institute, for my Marketplace Station (Whole Foods guys) that found its …

Sightings: New Titan 360 multi-screen at Penn Stn (NYC).

October 14, 2009 by Dave Haynes

Spotted while heading to catch the train to Jamaica (station) last week … This is the new entrance and Titan has nine Samsung slim-bezel screens, running CoolSign. Looked good and big enough to have impact. Nine of these together would be infinitely less costly than LED board at that size, at least for now.

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