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Santiago’s Subway Rolls With Smart Stations, Data-Driven Screens

This is an information-rich digital sign on Chile’s Santiago Metro. It runs ad messaging and educational messages, but what I like is the amount of detail in the train status messaging. The city’s transit system is using DENEVA, the transit-focused digital signage system developed by Spain’s ICON Multimedia. The project, says the company, includes 18 “smart stations.”  DENEVA platform enables …

Broadsign Puts Ad Supply On Adomni’s Demand-Side Media Buying Platform

Las Vegas-based demand side digital OOH media platform Adomni  has struck a partnership with Montreal-based and DOOH-focused software shop Broadsign to make the latter’s end-users 33,000-plus screens available to buy online. The Broadsign Reach supply-side platform (SSP) is now seamlessly integrated into Adomni’s demand-side platform (DSP), says a press release. “It was a natural choice for us to partner …