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McDonald’s Does Multi-Year Digital Innovation Deal With Consulting Giant

McDonald’s has done a multi-year deal with a couple of monster consulting companies, Capgemini Group  and Publicis.Sapient, to be the QSR giant’s global IT strategic provider for restaurant and digital capabilities. The press release is a lot of buzzword bingo, back-patting blah-blah-blah but the Chicago Tribune has decoded it and reports the deal will speed up digital innovation …