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retail

Spectrio Acquires inReality, Adding AI-Driven Venue Analytics To Solution Stack

The Tampa-based digital signage software and solutions firm Spectrio has added to its solution stack with the acquisition of inReality, an Atlanta-area company that does audience engagement and analytics. Disclaimer – Spectrio acquired and now publishes Sixteen:Nine. From the announcement: Spectrio, one of the nation’s leading providers of comprehensive digital signage systems, has broadened an …

Younger Shoppers Prioritize Technology As Part Of Modern Retail Experiences: CRI Research

Retail-focused solutions provider Creative Realities has pushed out the findings of research on the role technology plays in what consumers would consider a “modern” shopping experience, breaking it down by different industries and generational preferences. Not surprisingly, younger, digitally-native shoppers are driving a push away from the traditionally sought-after qualities of convenient location, clean and …

Vericast, Intel Partner On Context-Driven Retail Media Networks Solution

The marketing solutions firm Vericast has partnered with Intel on what’s described as a new, programmatically-enabled digital in-store retail media network, having come out of a trial deployment in 50 c-stores. The solution pairs Vericast’s “intelligent targeting technology” and Intel’s Edge software platforms “to deliver contextually relevant advertising and product information throughout the shopping experience. …