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Retail Media Networks

Vistar Media Adds Happydemics Brand Lift Measurement to DooH Platform

Vistar Media adds Happydemics brand lift measurement to DooH platform (Image: Vistar Media)

Vistar Media has integrated brand lift measurement tools from Happydemics into its global programmatic digital out-of-home platform, giving advertisers a way to measure how DooH campaigns influence brand perception. The integration brings Happydemics’ recall-based measurement methodology into the Vistar ecosystem, allowing advertisers and agencies to evaluate campaign performance across metrics such as ad recall, brand …

British Airways Training Academy Deploys Unicol Mounts for Aircraft Door Simulation Displays

British Airways training academy deploys Unicol mounts for aircraft door simulation displays. (Image: UNICOL)

British Airways has installed custom mounting systems from Unicol Engineering at the airline’s Global Learning Academy at Heathrow Airport, supporting aircraft door training screens and interactive displays used by flight and ground crew. The installation was delivered with SPC Group, which specified the mounting systems for the project. The British Airways Global Learning Academy hosts …

Genmega Turns ATMs into Programmatic DooH Screens, Monetizing the Cash-Withdrawal Moment

Genmega Integrates Context Networks Platform to Monetize ATM Screens (Image: Genmega)

Dallas, USA-based ATM manufacturer Genmega has integrated Context Networks’ retail media platform into its digital display toppers, enabling independent ATM operators to generate advertising revenue from their installed base. The factory-level integration embeds Context Networks’ programmatic advertising technology directly into Genmega’s topper displays, allowing independent sales organizations and ATM deployers to activate media revenue without …