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Retail Media Networks (Seite 26)

Retail Media Networks

PRN Expands Retail Media Networks Activities To Europe

May 23, 2024 by Dave Haynes

PRN has been doing in-store media for decades in America but with all the activity and buzz lately around retail media networks, it has expanded its operations into Europe. The San Francisco company, owned by STRATACACHE, has launched a new in-store retail media focused division, logically called PRN Europe. It will be run by Amsterdam-based …

How To Make In-Store Retail Media Responsive To Consumer Moments

May 22, 2024 by Ron Levac

Guest Post: Ron Levac, Spectrio The core idea of digital signage in retail is putting screens where shoppers go, and hoping the messages on them get noticed and influence purchasing decisions. But what if you could tune the messages to that moment when consumers notice, and respond to what they do? A new generation of …

Retail Media Networks Are About A Lot More Than Just Eyeballs

May 21, 2024 by Dave Haynes

If the digital signage industry was a highway, its roadside would be littered with the carcasses of companies that put their self-funded screens and media players in retail environments – trying and, in most cases, failing to make a viable business from selling advertising. Many years on, that operating model remains flawed, but the recent …

In-Store Screens A Tiny Part Of Retail Media Market, But That “Tiny” Spend Could Still Add Up To $1B By 2028

May 20, 2024 by Dave Haynes

The market research firm eMarketer has teased out some insights from a new pay-walled report that looks into the in-store component of retail media networks, confirming growth and big long-term dollar potential, but also laying out some obstacles to adoption. “With all the buzz over in-store retail media,” Zia Daniell Wigder, the company’s Chief Content …

7-Eleven Japan Rolling Computer Vision-Informed Retail Media Network Across 500 Stores

May 3, 2024 by Dave Haynes

The Japanese wing of convenience store giant 7-Eleven is rolling out what looks and sounds like a retail media network in 500 locations around that country, placing a big emphasis on in-store analytics by using a Sony computer vision platform. The retail giant is using the edge AI-sensing platform AITRIOS developed and supported by Sony …

US Grocer Save Mart’s Retail Media Network Starts Testing Impacts Of In-Aisle Screens

May 1, 2024 by Dave Haynes

The volume of announcements lately about retailers launching their own media networks is staggering, as is the diversity of operators. I just saw a reference yesterday to a retail media network for Chuck E. Cheese, which for people outside North America is a themed play center/restaurant for kids. I suppose anything can be a media …

UK Firm Demos More Sensible Approach To Screens In Retail Chiller Fridges

April 24, 2024 by Dave Haynes

A UK retail hardware solutions firm called Theravada is at the Retail Technology Show in London this week, among many vendors, and is showing what it calls a Digital Food To Go Cabinet. It’s interesting because it is a more sensible approach to the idea of blending digital displays with retail infrastructure like chiller fridges. …

Scala Gets Healthy Crowd For Its Retail Media Networks Day In London

April 23, 2024 by Dave Haynes

It looks like Scala got a healthy crowd out to its retail media networks learning day in London, run today ahead of the Retail Technology Show that starts tomorrow. The What’s in Store for Retail Media Networks is a UK spin on a retail media network-focused one-day conference that Scala’s parent company STRATACACHE did ahead …

Scala Staging Retail Media Networks Conference Ahead Of Next Week’s Retail Tech Show In London

April 17, 2024 by Dave Haynes

STRATACACHE had a packed room back in January when it tried out running a retail media network-focused one-day conference ahead of the NRF retail tech show in New York, so now the company is doing the same thing next week in London. Scala, which is owned by STRATACACHE and has higher brand recognition across the …

Interesting “LED Shelf Frame” Draws Eyes To A Brand’s Merchandised Shelf

March 7, 2024 by Dave Haynes

I stumbled across a couple of photos of what is called an LED shelf frame, and while the name and visuals max out what I know, I think it is interesting. The “frame” is marketed by a Romanian company, POS Media Romania, that specializes in on-premise retail media. The company site doesn’t say what it …

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