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Retail Media Networks (Seite 22)

Retail Media Networks

Western Union Using Vistar’s DOOH Tech Stack To Drive 2,200+ Screen Retail Media Network

March 25, 2025 by Dave Haynes

I’m skeptical about the fortunes of many retail media networks, but a new involving locations where Western Union services are available could have legs – since a lot of the screens were already in place and the money transfer services offered by Western Union pretty nicely define the audience and the advertisers who might want …

UK Pub Group Seeing Tangible Sales Lift From Screens At Bars Just Peddling Pours And Snacks

March 3, 2025 by Dave Haynes

Here’s an interesting video bankrolled by Samsung’s UK operation that digs into the why and the outcome of deploying some 3,500 smart displays across pubs and bars in the UK, as part of a retail media network operated by a company that operates 1,000s of places to get a pint or cocktail in England, Wales, …

Aussie Online Beauty Retailer Adds First Physical Store With 100+ Screens In Small Footprint Space

February 26, 2025 by Dave Haynes

The Australian retailer Adore Beauty, which sells guess what, is another story about a company that starts online and eventually decides to add physical locations, and in this case, purpose-built stores dominated by screens.Adore Beauty recently opened its first physical store in suburban Melbourne, using an omni-channel management software platform that does online, mobile and …

UK Retail Research Suggest C-Stores Have Far Higher Retail Media Impacts Than Larger Supermarkets

February 25, 2025 by Dave Haynes

New research commissioned by UK-based c-store retailer Co-op suggests those smaller footprint environments deliver significantly higher impacts for brands than ads run in larger supermarkets. The study, done for the Co-op Media Network (CMN) in partnership with Lumen Research, found ads placed in smaller convenience stores (around 2,000 sq. ft.) generated twice the visibility, triple …

Amazon Opens Screen-Filled Bricks And Mortar “Parapharmacy” Store In Milan

February 25, 2025 by Dave Haynes

Online shopping and fulfillment giant Amazon has opened its first bricks and mortar store in Italy – a health and beauty store in Milan’s city centre filled with screens. The Amazon Parafarmacia Beauty store opened Feb. 12th, featuring a “curated” selection of beauty and personal care products from brands including Eucerin, La Roche-Posay, Vichy, Avène, …

Attention Up And Positive Impacts Clear For Poster Marketing Around And In Groceries: German OOH Research

February 25, 2025 by Dave Haynes

As spotted in invidis … Research by the German Outdoor Advertising Association (FAW) suggests digital screens used around and in supermarkets has just about doubled in recent years, and that overall, attention to posters at the points of shopping decisions and sales are now very high. FAW is short for a very long, involved German …

Film Production Shop Technicolor, PRN’s Old Owner, In Deep Peril Of Shutting Doors

February 24, 2025 by Dave Haynes

The big media production services company that at one point was active in digital signage and early-days retail media via PRN appears to be in financial hole so deep that it may not be able to escape. The French firm Technicolor Group has in recent days been alerting customers and employees that it is in …

STRATACACHE Makes Another EU Acquisition – Building Out Pharmacy Retail Media Tech Side With SNED

February 18, 2025 by Dave Haynes

STRATACACHE, arguably the biggest company in digital signage if you set aside display manufacturers and AV/IT integrators, continues to build its footprint and solution stack in Europe – with the latest move the acquisition of a French company that does screens in pharmacies. Founded in 2012, SNED is described as an LED solutions specialist in …

ISE 2025 Sixteen:Nine Digital Signage Mixer Sponsor Profile: Videri

January 31, 2025 by Dave Haynes

The 2025 edition of Integrated Systems Europe starts Tuesday morning in Barcelona, with the digital signage community kicking things off Monday night, on the eve of the giant trade show, with the annual Sixteen:Nine networking mixer. The sold out event – that took all of two hours – happens because of great sponsors who help …

Company At Center Of Messy Walgreens Digital Chiller Deal Now Calling Itself CoolerX, And Touting (Of Course) AI

January 24, 2025 by Dave Haynes

A couple of US business publications have had stories up in recent days looking at the mess that has become the attempt to turn the refrigerated cabinet doors in Walgreens stores into media and sales promotions screens. That story has been pretty well-documented, but there are some new details available about how ugly it has …

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