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Retail Media Networks

McDonald’s Leans Into Experiential OoH With Secret Menu Push

McDonald's self-destructing billboard (Image: Ocean Outdoor)

McDonald’s is expanding its use of experiential out-of-home advertising, using high-impact digital and physical executions to promote everything from its newly formalized “secret menu” to limited-time brand activations across Europe and the Middle East. In the UK and Ireland, McDonald’s recently made its long-rumored secret menu official, supported by a creative OoH campaign that included …

Viooh Adds Dolphin OoH Inventory Across Grocery, Retail, and Transit Venues in the US

Viooh adds Dolphin OoH inventory across grocery, retail, and transit venues in the US

Viooh has partnered with Dolphin OoH to expand access to premium digital-out-of-home (DooH) inventory across the United States, adding more than 5,000 digital screens to its supply-side platform. The partnership delivers more than 50 million monthly impressions across major U.S. cities, with Dolphin’s network spanning grocery stores, convenience stores, pharmacies, malls, transit locations, gyms, office …

Adquick’s 2025/26 Review: Adam Singer on Why Measurable, Performance-Driven DooH Is the Future of Out-of-Home

Adam Singer - Adquick

As out-of-home advertising continues to evolve toward greater accountability and precision, 2025 marked a pivotal year in how brands plan, buy, and measure DooH at scale. Adquick VP of Marketing Adam Singer reflects on a transformative year defined by platform growth, deeper performance measurement, and expanding global reach while looking ahead to how AI-driven planning …

DIRECTV Advertising enables programmatic buying for DIRECTV Remote DooH network

DIRECTV

DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …

DIRECTV Advertising enables programmatic buying for Remote DooH network

DIRECTV

DIRECTV Advertising has enabled programmatic access to inventory from its DirecTV Remote digital-out-of-home (DooH) network, allowing buyers to purchase live TV video placements in commercial venues through standard programmatic workflows. Announced at CES, the programmatic rollout makes DIRECTV Remote inventory available through Broadsign’s supply-side platform (SSP) Place Exchange, with launch support for demand-side platforms (DSPs) …

Screenverse Launches National DooH Campaign Supporting Feeding America

Corner Media-Feeding America

Screenverse has launched a nationwide digital-out-of-home campaign in partnership with Feeding America to raise awareness and mobilize support to address hunger and food insecurity during the holiday season. The initiative, titled Doing Good with DooH, uses Screenverse’s programmatic DooH network to support nonprofit organizations through large-scale, real-world campaigns. Feeding America, the largest hunger-relief organization in …

Ground Support Labs’ 2025/26 Review: Catherine Hansen on Why Digital Signage Networks Are Becoming Mission-Critical Infrastructure

Catherine Hansen - Ground Support Labs

As digital signage networks scale across regions, verticals, and use cases, 2025 marked a turning point in how organizations manage performance, reliability, and operational visibility. Ground Support Labs’ Catherine Hansen reflects on a year defined by rising expectations around uptime, unified systems, and proactive monitoring — along with the industry trends shaping how digital signage …

Velasea’s N150 Media Player Gains ChromeOS Flex Certification

Velasea’s N150 Media Player Gains ChromeOS Flex Certification

Velasea has secured ChromeOS Flex certification for its Iron Link N150 media player, adding another layer of validation for a device already positioned for demanding commercial signage environments. The certification confirms the unit meets Google’s performance, security and reliability requirements, making it a supported option for enterprise-scale deployments. The N150 is an ultra-compact, fanless PC …