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Research (Seite 35)

Research

Adoption Rates Of Digital Signage in Corporate Office Spaces On Rise

June 6, 2016 by Neil Chatwood

Guest Post: Ben Davis, Futuresource Consulting We’ve been looking closely at the adoption rates of digital signage solutions in corporate environments, and based on feedback from some 500 organizations across Western Europe and the US, there’s some clear growth happening in corporate office spaces and meeting rooms. Over half of the companies Futuresource surveyed, which currently use …

Fine Pixel Pitch LED Sales Grew 366% In 2015: IHS Research

May 18, 2016 by Dave Haynes

The arrival on the market of fine pixel pitch LED displays has sparked a big jump in shipments globally, but the competitive landscape is so crowded that total revenues have only jumped slightly, according to a new marketplace report by the research firm IHS. Total unit shipments for all pixel-pitch categories in the direct-view LED video …

Chart: LCD’s Future Is Big, As In Big Screens, Says IHS

May 2, 2016 by Dave Haynes

The latest IHS Digital Signage & Professional Displays Market Analysis – this one tied to Q1 2016 – says the slowdown in the economies of China, Latin America, and Eastern Europe actually shrunk the digital signage and professional display market by 3%, year on year, in 2015. But the market is coming around and is expected …

DSE 2016 Booth Field Guide: Seemetrix

March 11, 2016 by Dave Haynes

Seemetrix, Booth FT10 in the Innovator Zone Here’s what Irina Magdenko, product manager at 3divi, has to say about the Russian company’s first appearance at DSE, showing its product Seemetrix. Why do people going to DSE need to put your company on their Must See list of booths? Seemetrix is a web-based analytics service that provides digital signage content distributors …

US Senator Raises Consumer Privacy Concerns After Clear Channel’s Radar Comes On Screen

March 2, 2016 by Dave Haynes

A prominent US Senator – Al Franken of Minnesota (Democrat) – is going after outdoor giant Clear Channel Outdoor and another giant – AT&T – over news this week that the companies are leading a group teaming up to aggregate anonymous smartphone data to generate location and demographic analytics and hyper-target advertising on conventional and digital …

Big Outdoor Media Starts Applying Smartphone Analytics For Ad Targeting

February 29, 2016 by Dave Haynes

Clear Channel Outdoor Americas has launched a new service called Clear Channel Outdoor RADAR that uses location-data from smartphones – mashed up with demographic data to more accurately target and measure the impact of conventional and digital Out-Of-Home media campaigns. Clear Channel touts radar RADAR as something that gives marketers the same kinds of sophisticated audience segmentation, targeting and insights marketers already …

Interactive Chart: Digital Signage Market Value 2013-2019

February 27, 2016 by Dave Haynes

I have written and ranted a few times about the dubious market research reports that get generated by research factories in India – companies that produce expensive reports on pretty much any industry they can think of. The stuff is almost valueless, but still gets reproduced and quoted by online publications and by companies who …

Digital Signage Is A $XX Billion Market!!! Ok, Umm, Sure …

February 2, 2016 by Dave Haynes

I don’t know how many meetings and conference presentations I’ve been at that sees one or more presenters, early on in their sessions, pop up a slide that shows a chart that climbs up and a big, honking number at the end – signifying the market size for digital signage. It’s almost always a number …

18 Surprising Statistics About Digital Signage

January 27, 2016 by Sean Levy

GUEST POST: Irfan Khan, SkyKit As a savvy businessperson, you know that digital signage is a huge, well-established market. You see them everywhere: promoting a new product in the store, advertising deals outside pharmacies—perhaps even touting diaper rash cream, as one sign in my hometown has done for at least the last five years. You’ve …

Research Firm Peoplecount Launches Audience Analytics Platform Built Around Smartphones Looking For WiFi

January 27, 2016 by Dave Haynes

Toronto research firm Peoplecount, which has focused for many years on out of home and place-based media, has developed its own WiFi-driven location analytics platform, called Placescount. The system passively detects WiFi-enabled smartphones, delivering real-time metrics on dwell time, return trips and footpath analytics. The turnkey service is geared to out-of-home and place-based media operators, as …

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