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LEDgend’s 2025/26 Review: Kirk McPoyle on Why LED Is Becoming the Default for High-Impact Deployments

Kirk McPoyle LEDgend

As LED continues to move from premium showcase installations to a mainstream choice for large-scale digital experiences, 2025 marked a pivotal year for how integrators source, specify, and deploy LED technology. LEDgend Distributors co-founder Kirk McPoyle reflects on a year defined by brand realignment, expanded product offerings, and a renewed focus on speed and simplicity—while …

Ground Support Labs’ 2025/26 Review: Catherine Hansen on Why Digital Signage Networks Are Becoming Mission-Critical Infrastructure

Catherine Hansen - Ground Support Labs

As digital signage networks scale across regions, verticals, and use cases, 2025 marked a turning point in how organizations manage performance, reliability, and operational visibility. Ground Support Labs’ Catherine Hansen reflects on a year defined by rising expectations around uptime, unified systems, and proactive monitoring — along with the industry trends shaping how digital signage …

Stic’s 2025/26 Review: Adam Cohen on Why Transparency Became Essential in OoH

Adam Cohen, CEO and Founder of Stic

As out-of-home advertising continues to evolve beyond static placements and estimated reach, 2025 marked a defining year for accountability and transparency across the sector. Stic founder and CEO Adam Cohen reflects on a year of rapid growth, shifting advertiser expectations, and increasing demand for real-world mobility insight—while looking ahead to how scale, clarity, and human-centered …

L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure

L Squared’s 2025/26 Review: Gregg Forsberg

As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …

AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader

Michael Kellaway AVI-SPL

AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …