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Borderlands 4’s ‘Quit Earth’ OOH Teaser Swaps to Full Reveal, Live-Action Spot Drops

The "Quit Earth" teaser for Borderlands 4 dropped on posters and billboards around the world (Image: Nathan Rillo)

A global teaser-to-reveal push for Borderlands 4 has been grabbing attention as cryptic “Quit Earth” billboards and posters flipped overnight to formal invites to “Kairos,” confirming the next installment in the franchise. The simple two-word teaser seeded speculation across social and gaming forums before the creatives swapped to the Borderlands 4 message, putting players on …

Carousel Digital Signage Expands AR Care’s Patient Messaging Across Rural Network

Carousel Digital Signage Expands ARcare’s Patient Messaging Across Rural Network

Healthcare provider AR Care has rolled out a digital signage network powered by Carousel Cloud across 87 clinics in Arkansas, Kentucky, Mississippi, and Tennessee, with additional facilities expected to be added by year’s end. The deployment, using Apple TV devices at 88 endpoints, brings healthcare updates, service information, and federally mandated messaging directly into patient …

Five-Year Study Confirms Out-of-Home Advertising Outperforms Digital and CTV

OOH stands out with a significant 13.3% increase in ad awareness compared to digital media, TV and CTV.

A five-year collaboration between Clear Channel Outdoor (CCO) and Kantar has revealed that out-of-home advertising consistently outperforms digital and connected TV (CTV) in key brand metrics, establishing its role as an essential part of modern media strategies. The research – spanning thousands of measurement studies across categories using CCO’s Radarproof and Kantar’s analytics – found …