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Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum

Ocean Outdoor Launches Creator-Led DooH Offering With Infinitum

Ocean Outdoor has partnered with Creator by Infinitum, part of Infinitum Group, to launch an integrated advertising product that combines premium digital out-of-home (DooH) inventory with creator-led social campaigns. Called Ocean Creator, the offering pairs high-profile DooH locations with selected content creators to produce social-first campaigns designed to extend reach beyond the screen. Brands buy …

ABCS Insights Expands Outcomes-Based Media Measurement into Canada

ABCS Insights Expands Outcomes-Based Media Measurement into Canada

ABCS Insights has launched its full-funnel advertising effectiveness solutions in the Canadian market, offering brands, agencies, and publishers an outcomes-driven measurement platform that connects media exposure with business results across the consumer journey. The expansion enables Canadian marketers to measure advertising impact from brand awareness and consideration through to conversion and sales across digital, in-store …

Two New Twin Screens Installed at Midtown Toronto Corner

Pattison Outdoor Upgrades Yonge Eglinton Centre With Twin Large-Format Digital Screens

Pattison Outdoor, Canada’s largest Out-of-Home advertising company, has installed two new large-format displays at Toronto’s Yonge Eglinton Centre, upgrading one of Midtown Toronto’s most heavily trafficked intersections with brighter, higher-impact LED advertising. Developed in partnership with Sussex Permitting & Development Group (PDG), the project replaces existing signage with two 14-by-48-foot (approximately 4.3-by-14.6-meter) digital screens, each …