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L Squared’s 2025/26 Review: Gregg Forsberg on Why Digital Signage Became Operational Infrastructure

L Squared’s 2025/26 Review: Gregg Forsberg

As digital signage continues to evolve from a marketing channel into a core operational tool, 2025 marked a clear inflection point for how organizations think about real-time communication at scale. L Squared COO and co-founder Gregg Forsberg reflects on a year defined by execution over experimentation, growing expectations around reliability and automation, and a broader …

Cleveland Museum of Art Deploys LED Video Walls for Renaissance Exhibition

Cleveland Museum of Art

The Cleveland Museum of Art has installed two LED video walls to support visitor engagement and conservation storytelling, using Planar displays mounted with Peerless-AV hardware and integrated by Zenith Systems. The most prominent installation is in the museum’s temporary Pintoricchio exhibition, which centers on Virgin and Child, a 15th–16th-century Renaissance painting. A 10-foot-by-10-foot (3.1 by …

Bálamo Restaurante Launches ‘Digital Cuba’ as Part of Immersive Gran Reserva Wine Experience

Digital Cuba

Madrid’s Bálamo Restaurante has introduced a new immersive wine concept called Gran Reserva, blending architectural design, storytelling, and audiovisual technology to create what the restaurant describes as a “sensory sanctuary” for wine lovers. At the center of the experience is the Digital Cuba, a contemporary reinterpretation of the traditional wine barrel that functions as both …

Samsung Takes Over Buenos Aires ‘Times Square’ With Synchronized pDooH Launch for Vision AI TVs

Samsung Taggify

Samsung pulled off a high-impact digital takeover in downtown Buenos Aires to launch its new Vision AI television line, using Taggify’s programmatic platform and creative from Publicis Groupe to dominate one of Argentina’s busiest urban corridors. For one continuous hour, 11 premium LED screens and street-level displays surrounding the Obelisco – an area often called …

AVI-SPL Plans Unified Operating Model for Europe Under Newly Appointed Regional Leader

Michael Kellaway AVI-SPL

AVI-SPL is rolling out a single operating and leadership structure across Europe, aiming to simplify engagement for enterprise customers and speed up the delivery of workplace technology services. The changes unify all European markets under a single strategic direction, led by Michael Kellaway, who has been appointed Managing Director for Europe. Kellaway previously oversaw the …

Moment Factory Powers New Immersive Games Experience Inside Real Madrid’s Bernabéu Stadium

Real Madrid - Moment Factory

Real Madrid C.F. has introduced a new multimedia attraction inside the Santiago Bernabéu, transforming stadium corridors into a year-round interactive experience developed in partnership with Moment Factory. The installation, called Realmadrid Games, was produced with construction support from Acciona Living & Culture and is designed to broaden the venue’s entertainment offerings beyond match days. The …