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Boosting OOH Advertising Efficiency: The Power of Strategic Tech Integration

GUEST POST: Satish Thiagarajan, Brysa The realm of Out-Of-Home (OOH) advertising, with its illustrious history of billboards and digital displays, stands as a vibrant testament to the advertising world’s capacity for innovation and endurance. Yet, beneath its impressive facade, the industry contends with a host of operational challenges that stifle its full potential. The adoption …

LG, Samsung Announce Tech Partnerships Targeting Screens For Health Care Environments

The two biggest pro display manufacturers active in the North American market made announcements this week that signal their interest in chasing the complicated but big scale opportunity of patient communications in health care environments. Both LG and Samsung made announcements Thursday about partnerships with technology companies that are specifically focused on health care – …

FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and asking digital signage network operators to help out with the testing. IPAWS provides authenticated, life-saving emergency messages through mobile phones, radio and TV and digital signage through the IPAWS All-Hazards Information …