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Gear (Seite 132)

Gear

Funding

March 23, 2009 by Dave Haynes

No mention here of who funded the program. Any insight on this? Whole foods or Seventh Generation? Any specific data on sell through?

Media Planet DOOH primer out with USA Today

March 20, 2009 by Dave Haynes

Lyle Bunn has been working on a special publication on the industry for a while now, and 750,000 copies were printed and distributed in four target US markets today via USA Today.The 16-page supplement was pulled together by Swedish specialty publisher Media Planet, with Lyle as editor and the assistance/guidance of the Digital Signage Association.It’s …

Gerba starts posting content tips

March 19, 2009 by Dave Haynes

I was unable to attend (long, stupid story) the content day at DSE, but heard there were good and bad things from the day – a particularly good note being the 60-minute lightning round session fellow blogger Bill Gerba did on content design.It’s been a few weeks, but Bill has started writing a series of posts …

Strategy Mag and CODA planning April ad-focused event

March 19, 2009 by Dave Haynes

The Canadian Out-of-home Digital Association is working with Toronto-based trade magazine publisher Strategy on a 1/2-day conference next month on the digital advertising screen business.The Innovation Series event, to be run by Strategy’s event management group, will be on April 21 at the Berkeley Church in Toronto, and the target audience is media planning and marketing professionals. This is a Strategy …

DS Breaks

March 17, 2009 by Dave Haynes

True enough, but you can bet that if the economy recovers robustly in that time frame, the Dems will rescind that and many other tax breaks.

DS Breaks

March 17, 2009 by Dave Haynes

I was under the assumption that #4 extended to whenever they SOLD their shares in 3-5 years if they invested now so it could still be a win 🙂

GSTV tinkers with ads that echo ads

March 17, 2009 by Dave Haynes

Gas Station TV, which has a network of screens Guess Where, is offering up a new kind of ad spot placement that sees one spot in a cycle followed, or echoed, a little later by another, shorter spot.These so-called Echo Ads will run on the pump screens and also inside station c-stores where GSTV is …

DS Breaks

March 17, 2009 by Dave Haynes

Fortunately, we caught Gorrie before St. Patty’s day, and he is dead-on accurate! Three of the first four items have no “stimulating” effect for small businesses not making a profit, and sadly that is the vast majority of small businesses, from digital signage to dry cleaning. The last item has some merit, but if you …

DS breaks

March 16, 2009 by Dave Haynes

While these are all nice and good for future for loss carry-forwards, etc, you kinda need to be making a profit to take advantage, which not many in our industry are 🙂 The capital gains exemption is GREAT for those getting investment though 🙂

Small biz stimulus and the DS biz

March 16, 2009 by Dave Haynes

The seemingly daily podium appearances by US President Barack Obama and/or his surrogates turned, today, to the small business sector – and there appears to be, in theory, some good news for sputerring, wheezing DS technology and network operator companies. While there’s a mob of them up here in Canada, and plenty globally, a big whack …

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