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Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns

The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …

Peerless-AV Shipping New, Simplified Generation Of Outdoor Display Kiosks Tuned To Smart Cities Needs

Peerless-AV has redesigned a set of specialty outdoor display products aimed at smart city applications, tuning these new versions to both marketplace demands and customer feedback. The suburban Chicago company has retired an older 55-inch smart city/outdoor high-bright unit and introduced new Single (KOP55XHB) and Dual-Sided (KOP55XHB2) models. The key upgrades, says Peerless-AV in PR, …