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Vistar Media Adds Happydemics Brand Lift Measurement to DooH Platform

Vistar Media adds Happydemics brand lift measurement to DooH platform (Image: Vistar Media)

Vistar Media has integrated brand lift measurement tools from Happydemics into its global programmatic digital out-of-home platform, giving advertisers a way to measure how DooH campaigns influence brand perception. The integration brings Happydemics’ recall-based measurement methodology into the Vistar ecosystem, allowing advertisers and agencies to evaluate campaign performance across metrics such as ad recall, brand …

British Airways Training Academy Deploys Unicol Mounts for Aircraft Door Simulation Displays

British Airways training academy deploys Unicol mounts for aircraft door simulation displays. (Image: UNICOL)

British Airways has installed custom mounting systems from Unicol Engineering at the airline’s Global Learning Academy at Heathrow Airport, supporting aircraft door training screens and interactive displays used by flight and ground crew. The installation was delivered with SPC Group, which specified the mounting systems for the project. The British Airways Global Learning Academy hosts …

Dimensional Innovations Revamps Accenture Federal’s Forge Experience Center in Washington

Dimensional Innovations Revamps Accenture Federal’s Forge Experience Center in Washington

Accenture Federal Services has reopened its technology-focused experience center in Washington, D.C., following a comprehensive redesign led by Dimensional Innovations. The updated facility, known as The Forge, is designed to help U.S. federal agencies explore emerging technologies within a secure, compliance-driven environment. The goal was to blend Accenture’s global commercial innovation expertise with its federal …