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Lamar, FEMA Partner On Public Alerts, Warnings For 1,000s Of Digital Billboards Across U.S.

The U.S. government’s Federal Emergency Management Agency (FEMA) has put together a partnership with the big OOH/DOOH media company Lamar Advertising Company to show emergency alerts on its many digital billboards. The emergency alerts, provided through FEMA’s Integrated Public Alert & Warning System (IPAWS), will be displayed on select Lamar digital billboards throughout the country. …