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Digital OOH (Seite 73)

Digital OOH

Melitron Broadens Product Line To Now Include A “Street Series” Of Outdoor Screens

January 18, 2023 by Dave Haynes

Custom display manufacturer Melitron has broadened its product line-up beyond the drive-thru menu displays that have been the Canadian company’s core product to now also include a “Street Series” aimed at use-cases like DOOH ad posters and directories/wayfinders. It’s an interesting step, as many of its custom display competitors have been getting into drive-thru displays …

Captivate Expands DOOH Screen Footprint To Include WeWork Offices

January 18, 2023 by Dave Haynes

The DOOH media company Captivate got its start and is primarily known for its screen network in office tower elevators, but the NYC-based company has been expanding its reach to other areas, like building lobbies, and now, inside co-working spaces. The company has announced a partnership with WeWork “to transform existing digital screens in WeWork …

Broadsign Previewing Reimagined, Evolved DOOH Platform At ISE 2023

January 18, 2023 by Dave Haynes

Montreal-based CMS and programmatic software firm Broadsign will be previewing a “reimagined” platform to partners, customers and prospects at its ISE 2023 stand in a couple of weeks in Barcelona. Broadsign says the reworked platform includes unified access to existing Broadsign product subscriptions, audience-based campaign targeting, and expanded static signage operations – the static/print support …

Eccentric Japanese Artist Peers Over Times Square From Vast Marriott LED Board

January 17, 2023 by Dave Haynes

This is an anamorphic illusion spot running on The Billboard That Ate Times Square – the giant LED that is the front face of the lower levels of the Marriott Marquis hotel in New York. These pseudo 3D spot is for Louis Vuitton and features the work of the eccentric Japanese artist Yayoi Kusama, most …

Big Roadside Digital Board Now On Third Generation For Oklahoma Casino

January 16, 2023 by Dave Haynes

Here’s an interesting story about the evolution of roadside digital billboard displays – a big casino sign in Oklahoma now on its third generation. The Hard Rock Hotel & Casino Tulsa has lit up a new version of the giant sign along Interstate 44 – a big LED that rises 134 feet up from the …

Here’s A Helpful Explainer Video On How Visual Illusion Pieces Are Made And Work

January 13, 2023 by Dave Haynes

This is a very helpful post put up on Linkedin by UK-based freelance director and VFX artist Anthony Rubinstein – showing how visual illusions come together for big LED digital OOH screens, like the reference location in the post – Picadilly Circus. It’s great because he explains how this stuff works, notes how there is …

You Can Now Book 15 Seconds Of Digital Billboard Fame In Times Square – For $40

January 13, 2023 by Dave Haynes

The owner/operators of a new multi-purpose development in NYC’s Times Square are making it possible for people to book 15 second messages on its 18,000-sq. ft. LED screen for $40 – an offer already taken up by a Scottish man, who used his fleeting moment of purchased fame to eat a slice of bread in …

Digital Signage Part Of Microsoft’s Expanding Omnichannel Platform For Retail

January 12, 2023 by Dave Haynes

Did Microsoft just get into retail digital signage? It looks like it, though only kinda sorta – via a new service called PromoteIQ In-Store, which the technology giant says will come available sometime later in 2023. It is part of the company’s broader retail media platform, PromoteIQ – a toolset that enables interactions with consumers …

Global DOOH Spending Up Almost 25% In 2022, Led By US: PQ Media

January 11, 2023 by Dave Haynes

The boutique media research firm PQ Media suggests global digital OOH media spending grew by almost 25% in 2022, most notably in the US where spending surged by 36.9%. The Stamford, CT company, which has been around the DOOH/emerging media sector for the last 20 years, expects both global and US DOOH ad spend to …

UK’s The LED Studio To Show Outdoor DOOH Display At ISE Powered In Part By Attached Solar Array

January 9, 2023 by Dave Haynes

UK-based LED manufacturer/marketer The LED Studio will be showing a version its fine pitch outdoor LED display at ISE, touting its ability to substantially reduce energy costs via an attachable solar canopy. The unit is a version of the AEGIS Pro 130″ outdoor kiosk solution announced by the company last summer – a unit that …

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