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Digital OOH (Seite 61)

Digital OOH

German Firm Turns Co-Working Spaces Into A New DOOH Media Environment

October 5, 2023 by Dave Haynes

A Berlin-based marketing services company sees co-working spaces as a new and opportune digital OOH ad environment, partnering with a workspace booking platform to deliver a solution that would kick back revenues to the office operator. As reported by Sixteen:Nine’s German language content partner Invidis, Framen has developed a new partnership with Hotdesk, an on-demand …

DSF’s NYC Cocktails And Controversy Event Next Week Focused On AI And Digital Signage

October 3, 2023 by Dave Haynes

The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been rebranded as Out of Home New York. The “Cocktails & Controversy” session next Monday will focus on the topic of “AI and Digital Signage – Myth, Marvel or Magic?” My friends …

Hologram-ish Transparent LCDs Embedded In Korean Delivery Truck

October 3, 2023 by Dave Haynes

LED displays on rolling delivery trucks, running ads, is familiar in big cities like Las Vegas, but here’s a very different take on that approach – a truck rolling around the streets of Seoul with a pair of big transparent LCDs integrated into the cargo box. I have no idea what’s being advertised here – …

ClearChannel Cuts Deal To Clad Las Vegas Westin With Giant LED Walls Ahead Of F1, Super Bowl

October 2, 2023 by Dave Haynes

The F1 race coming up in a few weeks in Las Vegas has triggered an investment by the media company ClearChannel in a set of giant displays on a big hotel just off the strip. Clear Channel Outdoor has partnered with the Westin Las Vegas Hotel & Spa to have three jumbo displays running in …

FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems

September 19, 2023 by Dave Haynes

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and asking digital signage network operators to help out with the testing. IPAWS provides authenticated, life-saving emergency messages through mobile phones, radio and TV and digital signage through the IPAWS All-Hazards Information …

Video Lecture: How Social Media Amplifies Visual Trickery Run On Real DOOH LED Screens

September 7, 2023 by Dave Haynes

My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich at the start of July – including this one that features a couple of senior people from the UK-based media owner Ocean Outdoor, talking about the organic relationship between digital out-of-home …

Out of Home New York Set For Oct. 9-13

September 4, 2023 by Dave Haynes

What was, for many years, known as New York Digital Signage Week is now called Out of Home New York, with a week of free and paid events – conferences, showcases, cocktails, open house, breakfast debates and tours – set for Oct. 9-13 in that city. The event is still organized by DailyDOOH, but is …

Creative Tech Shop StandardVision Formalizes DOOH Activity With Launch Of Dream Outdoor

August 30, 2023 by Dave Haynes

The Los Angeles-based architectural lighting design studio and digital media company StandardVision has been involved in digital OOH media via some large local LED displays, but now the firm has formalized its activity via a new subsidiary called Dream Outdoor. The media company is in LA, as are most of the assets, but the flagship media …

Real Cows, Not CGI’d Versions, Are Stars Of This 3D Illusions Billboard Campaign In UK

August 29, 2023 by Dave Haynes

Cows on an Ulster dairy farm wander up to a fence and look out over London’s Picadilly Circus in what’s touted as the first live-action 3D creative on a big public ad display. The campaign for the grocery division of UK retail giant Marks and Spencer was shot with real cows at a real farm, …

New Illusions Attraction On LV Strip Using Big LED Board To Run … Wait For It … Illusion-Driven Promo Spot

August 28, 2023 by Dave Haynes

The Museum of Illusions is opening a Las Vegas location this week, and the themed attractions company that is launching similar venues around the planet is using a big LED billboard right above its venue to make some marketing noise with, wait for it, a visual illusion. The launch campaign – building a big, shifting …

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