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Digital OOH (Seite 53)

Digital OOH

Broadsign Broadens European Reach With Acquisition Of Dutch DOOH DSP OutMoove

May 13, 2024 by Dave Haynes

Digital OOH-focused adtech and media software firm Broadsign has expanded and enhanced its footprint in Europe and especially the Netherlands with the acquisition, announced this morning, of the Dutch adtech firm OutMoove. The two companies have always been closely linked, with Amsterdam-based OutMoove’s demand side platform integrated almost since start-up with Montreal-based Broadsign’s Reach Supply-Side …

REACH Boosts Ad Capabilities Via Integrations With Major Programmatic DOOH Platforms

May 9, 2024 by Dave Haynes

Digital signage and DOOH were, for many years, intermingled terms, but they kinda went off on their own tracks about 10-12 years ago. Now they’re starting to intermingle again, likely because of the big spike in interest and activity involving the in-store screens aspect of retail media networks. I’m seeing lots of stuff lately suggesting …

Clever Campaign Turns Blackened Ballpark LED Display Into Marketing Gold

May 9, 2024 by Dave Haynes

Here’s a video that sums up a very clever campaign for Coors Light beer that was built around a Major League Baseball hitting a long foul ball that took out an LED module of one of the ad boards at the ballpark last year. Angels player Shohei Ohtani drilled one into the stands at Citi …

DOOH Ad Revenues Up 28% In Q1 2024: JCDecaux

May 6, 2024 by Dave Haynes

If the business results of the biggest outdoor advertising company on the planet are a useful industry health indicator, the digital out of home sector is having a good 2024 – with the French firm JCDecaux reporting DOOH revenue is up 28%. Digital is now almost 36% of group revenue for the company, which saw …

New OAAA Research Suggests Strong Linkage Between DOOH Ads And Consumer Actions

May 1, 2024 by Dave Haynes

The Out of Home Advertising Association has released results of a new survey that suggest digital out of home advertising has a powerful cause and effect impact on consumers, with 76% percent of survey respondents confirming they had taken action because of seeing a DOOH ad. The OAAA, which is having its annual OOH media …

Screenverse Secures $10.5M Funding From VCs To Enhance DOOH Tech, Grow Team

April 30, 2024 by Dave Haynes

New York-based Screenverse, which describes itself as a monetization and ad management partner for DOOH media owners, has secured a $10.5 million investment led by the VC firm Volition Capital. The money will help fuel Screenverse’s growth, with a key focus enhancing the technology suite to better serve media owners and meet current and future …

Vistar Media Bulks Up DOOH/OOH Capabilities, Adding Planning Workflow Tools Via ADstruc Acquisition

April 30, 2024 by Dave Haynes

The adtech firm Vistar Media has added much-used workflow tools for OOH media planners, buyers, and sellers through the acquisition of ADstruc from PJX Media. While Vistar has grown its business on the back of its programmatic platform, 15-year-old ADstruc is known for a toolset that strips out routine tasks and automates aspects of the process …

Adtech Firm Ivee Partners With Taxi Tech Firm CMT For New Approach To DOOH Screens In Back Seats Of Rideshares And Taxis

April 26, 2024 by Dave Haynes

Another adtech/media company is taking a run at turning the back seats of hired ride vehicles into a media environment with the Chicago-based “software mobility company” Ivee launching what it calls Smart Taxi, in a partnership with NYC-based taxi technology company Creative Mobile Technologies (CMT). The core concept is tablet-sized screens in the back seats …

Clever Adidas Campaign Turns Stockholm DOOH Totems Into Competitive Running Checkpoints

April 26, 2024 by Dave Haynes

This is a clever campaign done to market Adidas in Stockholm, Sweden – a digital OOH campaign tied to an app that lets runners compete for times between ad totems that double up for this as race start and finish checkpoints. The Billboard Run asks avid runners to scan a QR code on a DOOH …

Is This The Worst DOOH Deployment … Ever?

April 25, 2024 by Dave Haynes

Oh dear … The idea of putting ad screens in the washrooms of bars and restaurants – including embedded in urinals, no really – has been around forever, but as flawed as the early-stage DOOH networks in those environments might have been, they were brilliant when stacked up against this operating ad network in Malaysia. …

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