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Digital OOH (Seite 124)

Digital OOH

Denver’s Airport Turns On 1,000-Foot Hybrid LED Light And Digital OOH Display Feature

November 28, 2017 by Dave Haynes

If the video auto-plays, my apologies. I looked at the HTML and it didn’t give me any clues on how to shut that off! This is a new digital OOH advertising feature along the highway leading into Denver’s international airport, which is way, way, waaaaay east of the city. There is a 1,000-foot span of LED …

LED Walls Envelop Media Corridor At Chongqing’s Airport

November 22, 2017 by Dave Haynes

This is a media corridor opened up in August in Terminal 3 of Chongqing’s international airport. It may well be a city and airport many in the west only vaguely know about, but the southwestern China city has a population of more than 30 million (which is mind-wobbling). The 65-meter media corridor is an install …

Sixteen:Nine Podcasts: Michael Clarke, Citilabs

November 22, 2017 by Dave Haynes

The digital out of home media industry has been growing rapidly, and as awareness has built, there’s been more and more of a push from brands and media buyers to provide better, deeper detail on the actual audience. The old way of selling audience for outdoor was gross traffic counts and extrapolations on what they …

Times Square LED Boards Use Petition Data To Drive Impeach Trump Campaign

November 20, 2017 by Dave Haynes

Setting the undoubtedly polarizing politics aside, a media buy involving a couple of big digital boards in Times Square looks interesting for what it is doing with visualized data. Maybe the content presentation is canned in some way, but it LOOKS like a private U.S. citizen’s big dollar effort to see President Trump impeached is …

OOH’s Q3 2017 Sales Up 1.9%, Says OAAA

November 20, 2017 by Dave Haynes

Out of home advertising revenue was up 1.9 percent in the third quarter of 2017, compared to the stretch in 2016, accounting for $1.78 billion in ad spend, says the Outdoor Advertising Association of America (OAAA). For the year, to date, sales are up 1.3 percent. “OOH is thriving compared to other traditional media because …

Provision, Coinstar Partner On Rollout Of 3D Holographic Kiosks

November 16, 2017 by Dave Haynes

LA-based Provision Interactive Technologies has done a partnership that will see its 3D holographic display and point-of-sale coupon system added to some 300 Coinstar money-counting kiosks in the U.S. before the end of this year. The partnership, says a press release, enables Coinstar to offer customers in-store savings on consumer products with coupons offered through …

That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

November 15, 2017 by Dave Haynes

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare.” Anything with that many moving parts, out in the elements, is going to need a lot of …

New Data Platform Tracks, Logs Total Population Movement Of U.S.

November 13, 2017 by Dave Haynes

Sacramento-based Citilabs has launched what it calls a first-of-its-kind population movement analytics solution that provides an hour-by-hour picture of how Americans move around their country. The company’s Streetlytics platform uses billions of data points to measure and report origin-destination movements, directional road volumes, and traveler demographics. The toolset is aimed at industries like digital OOH …

Outcome Health Sued By Investors, Alleging Fraud; DoJ Getting Involved

November 10, 2017 by Dave Haynes

Chicago-based digital OOH media network operators Outcome Health is being sued for fraud by some of its high profile backers, including Google and Goldman Sachs, and the US Justice Department is now getting involved. The Chicago Tribune reports the Justice Department is subpoenaing investors in the wake of a lawsuit accusing the startup of committing fraud to …

Intersection Signs Downtown Philly For 100 Smart City Ad Screens

November 2, 2017 by Dave Haynes

The Google-backed media firm Intersection has reached an agreement to install 100 of its smart city ad posters on the streets of downtown Philadelphia, with the network dubbed LinkPHL. The large street-level kiosks will bring free gigabit public Wi-Fi, phone calls, device charging, wayfinding, local content and information, and be bankrolled by large street furniture-style …

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