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CREATIVE (Seite 112)

CREATIVE

Six Must-Haves For Any Digital Signage Design

August 9, 2017 by Samantha Brault

Guest Post: Mike Kilian, MVIX Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call …

Projects: LED Clouds Hang Over Giant Brand’s NYC Lobby

August 9, 2017 by Dave Haynes

Sansi North America Displays aka SNA Displays sent over images of new LED displays now up and running in the NYC offices of what is coyly referred to as the world’s largest athletic apparel brand. The signature part of the project is 13 LED “clouds” – LED displays suspended lobby ceiling that sync up and …

IntuiLab’s New API Explorer Allows Mere Mortals To Tap Into Web Data And Services

August 4, 2017 by Dave Haynes

The technical side of IntuiLab’s new API Explorer is way over my head, but the general concept being floated by the French interactive software firm is pretty interesting – a way for software partners and end-user creative people to use web content and services without needing any programming chops. The API Explorer is part of …

Changi Airport Previews Incredible 70-Metre Immersive LED Wall

August 1, 2017 by Dave Haynes

Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. Instead of small screens and talking flat ladies droning on endlessly about what …

Vistar Adds Tech Allowing Online Video Ads To Get Seamlessly Placed On DOOH Networks

July 27, 2017 by Dave Haynes

NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. As marketers continue to increase their omni-channel programmatic budgets, says a press …

Neuranet Releases 2nd Gen Version Of Flexitive Responsive Ad Building Toolset

July 27, 2017 by Dave Haynes

Toront0-based software startup Neuranet has released the 2nd generation of its HTML5-based responsive ad-building software, called Flexitive 2.0. The cloud-based platform lets creatives build animated, video-supported ad spots that adapt to unlimited sizes, across any device, operating system, app or browser. That includes digital signage screens – which is not a market Neuranet focuses on, but serves. The …

Projects: Sunset Countdown Focal Point Of UK Grocer’s Summer Digital OOH Campaign

July 19, 2017 by Dave Haynes

This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. The idea is to tell …

Sixteen:Nine Podcasts: Robin Carlisle, Framestore Labs

July 12, 2017 by Dave Haynes

Robin Carlisle is Global Head of Creative for Framestore Labs, a UK-based creative technology shop that specializes in making beautiful and cinematic real-time visuals. Framestore Labs is part of a larger company, Framestore, that has been doing amazing visuals for years. For example, that’s Framestore’s work in movies like Gravity, which somehow imagineers what happens …

Provision’s Floating 3D Holographic Coupon Station Going Into Ohio Drug Store Chain

June 30, 2017 by Dave Haynes

LA-based Provision Interactive Technologies continues to find clients that get excited about its technology that shows consumer floating products in mid-air, as a carrot to get shoppers to use a coupon center. The company has announced a deal to put its proprietary 3D Savings Center kiosks inside Discount Drug Mart stores around Ohio. The chain currently has …

Sixteen:Nine Podcasts: Meric Adriansen, D3

June 28, 2017 by Dave Haynes

I find, more and more, that some of the more successful companies in this business are a bit like stealth submarines. They run silent and deep, and you don’t hear much about them or see them around. That would apply pretty nicely to D3, a New York company that is in the LED display business. …

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