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Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform

DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal company’s programmatic supply-side platform Reach. The integration means Reach’s inventory now exceeds 35,000 screens across the U.S. Clear Channel’s installed base includes 1,600 digital bulletins, posters, spectaculars and transit shelters …