invidis.com and sixteen-nine.net have united

Vistar Media Debuts Mediation Solution It Says Can Optimize Revenue Potential For DOOH Network Owners

Vistar Media says it has a developed and launched what it calls a mediation solution for digital out-of-home networks, making it possible for media owners who make their screen networks’ ad inventory across multiple supply side programmatic ad platforms to optimize their pricing. “Many media owners today fragment their inventory across multiple SSPs in order …