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Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators

DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated Systems Europe. The new software, says the Montreal company, “gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments.” Broadsign …