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BUSINESS (Seite 97)

BUSINESS

Mood Media Bulks Up Retail Media Capabilities, Acquiring AdTech Firm Vibenomics

March 21, 2023 by Dave Haynes

The retail-centric solutions provider Mood Media has bulked up its capabilities in the fast-growing area of retail media networks, acquiring Vibenomics, a company focused on in-store digital advertising. Known most for in-store audio/radio, Austin, TX-based Mood says it does on-premise media for more than 500,000 business locations, across some 140 countries, including curated music, messaging, …

NY Port Authority Adds DOOH-Supported Bike Storage Locker To City Infrastructure

March 21, 2023 by Dave Haynes

Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog or digital ad posters, and now that same approach has been extended to short-term bike storage lockers. The Port Authority Midtown Bus Terminal in Manhattan recently unveiled what’s called a Oonee …

Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning

March 21, 2023 by Dave Haynes

The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. For media owners using or planning to use both companies’ SSPs, says PR, …

signageOS Partners On All-Encompassing Connected Devices Monitoring Platform For Businesses

March 20, 2023 by Dave Haynes

The Czech/US software firm signageOS has done an intriguing partnership with an Atlanta-area software shop that allows end-users – like retailers – to have remote monitoring and management available on a variety of smart, connected devices, within a venue, from one platform. In a conventional set-up, assuming devices are indeed being monitored and managed, it’s …

Atmosphere Says Its Digital OOH Streaming Network Now Reaches 100M Viewers Monthly

March 16, 2023 by Dave Haynes

The Austin-based digital OOH streaming platform Atmosphere says it just hit a major milestone this week, with its installed footprint now reaching 100 million unique monthly viewers in places like bars, fast food restaurants, gyms and waiting rooms. The company says that represents almost 5X growth in its audience in the past year. It says …

Mvix Extends Software To Better Reach Hybrid Workforces

March 15, 2023 by Dave Haynes

Mvix is the latest digital signage software firm to adapt and extend its platform to service the needs of hybrid workplaces – launching a new feature that allows clients to stream real-time digital signage content to a distributed audience. The service from the DC-area company, dubbed Virtual Player, “enables digital signage content to be distributed …

Futuresource’s ISE Wrap-Up: Price Erosion Continuing In LED; LCD Use Range Narrowing

March 15, 2023 by Dave Haynes

The UK-based research and consulting firm Futuresource sent a pile of people – 22 market analysts – to Integrated Systems Europe in Barcelona, to walk the halls, talk to vendors and sit in on presentations. That investment and effort builds up knowledge and helps shape future reports, but the company very helpfully puts out a …

LED Display Maker Watchfire Bulks Up Sports Capabilities Via Spectrum Scoreboards Acquisition

March 13, 2023 by Dave Haynes

LED display manufacturer Watchfire has bulked up its capabilities in the live sports market via the acquisition of Spectrum Scoreboards, giving Watchfire what it describes as “a complete line of fixed-digital sports scoreboards and timing displays.” Funded by private equity owners H.I.G. Capital, the purchase of Spectrum assets gets Watchfire one of the largest privately-owned …

What Does Silicon Valley Bank Failure Mean For Digital Signage Industry? Hard To Say … Yet

March 13, 2023 by Dave Haynes

Weekend e-mails with some industry contacts were all about what was going on with the run on, and then failure of, Silicon Valley Bank and what that might mean for some companies in the digital signage ecosystem. There was already talk of 2023-24 looking like a very rough stretch for companies that are still growing …

Surge Pricing Comes To QSR, Enabled By Digital Menu Displays

March 10, 2023 by Dave Haynes

In the early days of digital signage, management software and screens were promoted as a way for quick service restaurant operators to much more easily and quickly change what was on the menus posted behind order counters – notably removing things like breakfast items that are unavailable the balance of a day. Years on, with …

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