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Iran Conflict Ripple Effect: Strait Of Hormuz Blockade Starts To Squeeze Digital Signage Supply Chains

Cityscape Doha (Image: Florian Wehde / Unsplash)

The war in Iran is no longer just a geopolitical headline – it’s now hitting the digital signage industry in very real and increasingly measurable ways. Hardware suppliers are raising prices, end-customer are reluctant to approve roll-outs and digital signage integrators start laying-off staff. With the Strait of Hormuz still blocked, one of the world’s …

Vistar Media Adds Happydemics Brand Lift Measurement to DooH Platform

Vistar Media adds Happydemics brand lift measurement to DooH platform (Image: Vistar Media)

Vistar Media has integrated brand lift measurement tools from Happydemics into its global programmatic digital out-of-home platform, giving advertisers a way to measure how DooH campaigns influence brand perception. The integration brings Happydemics’ recall-based measurement methodology into the Vistar ecosystem, allowing advertisers and agencies to evaluate campaign performance across metrics such as ad recall, brand …

British Airways Training Academy Deploys Unicol Mounts for Aircraft Door Simulation Displays

British Airways training academy deploys Unicol mounts for aircraft door simulation displays. (Image: UNICOL)

British Airways has installed custom mounting systems from Unicol Engineering at the airline’s Global Learning Academy at Heathrow Airport, supporting aircraft door training screens and interactive displays used by flight and ground crew. The installation was delivered with SPC Group, which specified the mounting systems for the project. The British Airways Global Learning Academy hosts …

Caltech Sues Zoom Over Alleged Infringement of Videoconferencing Technology

Caltech sues Zoom over alleged infringement of videoconferencing technology

The California Institute of Technology has filed a patent infringement lawsuit against Zoom Communications, accusing the videoconferencing company of using technology developed by the university without authorization. The complaint, filed in the U.S. District Court for the District of Delaware, centers on U.S. Patent No. 8,316,104, which covers technology designed to improve the performance of …