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T-Mobile Has $600M Deal To Buy AdTech Firm Vistar Media

Mobile carrier T-Mobile has a definitive agreement to acquire Vistar Media, the leading provider of technology solutions for digital-out-of-home (DOOH) advertisements reaching millions of consumers throughout their daily lives. T-Mobile will pay approximately $600 million in cash, subject to closing adjustments. Through the T-Mobile Advertising Solutions business, T-Mobile will acquire all of Vistar’s industry-leading capabilities. …

Screenfeed, Signagelive Deepen Technical Ties, With Content Subscriptions Available On CMS Side

The subscription content company Screenfeed and one of its longtime CMS partners Signagelive have deepened their ties through an integration that brings Screenfeed’s many content options inside the Signagelive user experience and can be bought without leaving the CMS software, and without needing to register separately as a Screenfeed account. Screenfeed’s content feeds are now …