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Doceree Targets Healthcare Niche with Platform for Clinical Screen Networks

Doceree targets healthcare niche with platform for clinical screen networks

New Jersey-based healthcare marketing platform Doceree has launched Spark for DooH, a software platform for delivering targeted advertising to screens in clinical waiting rooms and exam rooms. Waiting rooms have long been a particularly interesting niche in DooH: For network owners, they promise the high advertising budgets of pharmaceutical heavyweights. For advertisers, in return, they …

LDSK, Bluezoo Integrate Audience Measurement With DooH Scheduling

LDSK, BlueZoo Integrate Audience Measurement With DooH Scheduling

LDSK and Bluezoo have partnered to connect audience measurement data with automated campaign scheduling for digital out-of-home and retail media networks. The integration combines Bluezoo’s real-time audience analytics with LDSK’s media scheduling platform, allowing screen network operators to adjust campaign delivery based on observed audience behavior. Metrics such as impressions and dwell time can be …

Electrosonic Adds Immersive AV Experiences to Historic Redhills Miners Hall

Electrosonic adds immersive AV experiences to historic Redhills Miners Hall

Electrosonic has completed an audiovisual integration project at Redhills Durham Miners Hall in England, introducing immersive storytelling environments that highlight the region’s coal mining heritage. Originally built in 1915, the landmark building served as the headquarters of the Durham Miners’ Association and has long been known as the “Pitman’s Parliament,” reflecting its role as a …