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BUSINESS (Seite 34)

BUSINESS

Cadbury’s Heroes Outdoor Campaign Delivers Record-Breaking Result

October 17, 2025 by John Berkovich

Cadbury Ad

Cadbury’s latest Heroes outdoor campaign has achieved a record 5.9 Stars on System1’s Test Your Ad platform — the highest score ever awarded to an out-of-home advertisement. The advertisements show a series of chocolates from Cadbury’s Heroes collection rebranded with the names of iconic pop culture figures. Two creatives, Pride and Prejudice and Queen, earned …

Why AI May Cause the Decline of Roadside DooH – Takeaways from DPAA’s Global Summit

October 17, 2025 by Antonia Hamberger

François de Gaspé Beaubien speaking at the 2025 DPAA Global Summit (Image: DPAA/Zoom Media)

Several of the DPAA’s representatives dashed out some bold predictions during the opening of the organization’s Global Summit in NYC. Among the more agreeable statements was that the DooH industry’s growth track won’t be over soon, and that we’ll see some major consolidation in 2026 and 2027. But when it came to AI, the speakers …

Creative Realities Doubles Size with Acquisition of Cineplex Digital Media

October 16, 2025 by Florian Rotberg

CRI acquires CDM (Image: invidis)

Creative Realities (CRI) has taken a major step in reshaping its business by acquiring Cineplex Digital Media (CDM) in a deal valued at roughly USD 50 million (CAD 70 million). The all-cash transaction significantly expands CRI’s reach beyond the U.S. and doubles its operational scale, marking one of the most notable consolidation moves in the …

Glass-Media and Samsung Partner on Re-Usable Signage Built for Rapid Deployment

October 16, 2025 by John Berkovich

Fibrecraft display line by Glass-Media and Samsung (Image: Glass-Media)

Dallas-based Glass Media has engineered a new digital signage line using Samsung’s commercial-grade displays and a modular housing that is designed for repeated use and upcycling, called “Fibrecraft.” The product line is positioned as a customizable, sustainable signage solution and is now rolling out across Samsung’s ecosystem in North America. Apart from is modular structure, …

Leyard LED Wall Enhances Emergency Response at Czech Dispatch Center

October 15, 2025 by John Berkovich

Leyard LED Wall Enhances Emergency Response at Czech Dispatch Center

Leyard Europe has supplied an advanced LED video wall to the Emergency Medical Services of the Pardubice Region in the Czech Republic, creating a high-performance command hub for coordinating regional medical responses. The new system, delivered in partnership with Prague-based integrator AV Media, features a 3-by-1.7 meter (9.8-by-5.6 feet) video wall built from 25 Leyard …

Spectrio Adds Programmatic DooH Monetization Through Screenverse Integration

October 15, 2025 by Antonia Hamberger

Spectrio facilitates DooH monetization through parnership with Screenverse (Image: Spectrio)

Spectrio has teamed up with programmatic DooH platform Screenverse, giving customers a way to connect their digital signage networks to automated ad sales and create new opportunities to generate revenue from their screens. With this integration, companies can set aside portions of their screen time for advertisers, enabling them to turn unused airtime into income. …

Korbyt Expands Digital Signage Portfolio with New Line of Media Players

October 14, 2025 by John Berkovich

Korbyt Media Player

Korbyt has announced a new lineup of digital signage media players designed to integrate with its Korbyt Anywhere content management system (CMS). The series includes the Aries III Fanless Signage Player, Orion 4K Signage Player, and Vega Multi-Zone Signage Player – each built for different performance and management needs. Andrew Gildin, VP of Channel Sales …

Kumulus and Brightsign Bring Interactive Storytelling to Svalbard Museum

October 14, 2025 by John Berkovich

Who says there’s not much to see and do above the Arctic Circle? The Svalbard Museum in Longyearbyen, Norway, has been reimagined as an interactive experience that blends cultural heritage with digital storytelling. The museum, located at 78 degrees North and dedicated to preserving Arctic history, had long relied on static displays. To create a …

Dutch Media Museum Goes Paperless with Philips E-Paper Displays

October 13, 2025 by John Berkovich

Philips Tableaux Theatre Theater

The Beeld & Geluid media museum in Hilversum, near Amsterdam, has replaced many of their printed posters with e-paper displays. Battery-powered 25-inch Philips Tableaux screens now stand on wooden mounts in front of the museum’s colorful glass façade and throughout the media archive, taking the place of traditional poster stands. The new e-paper screens show …

Legrand AV Opens New Minnetonka Headquarters to Unite Teams and Foster Innovation

October 13, 2025 by John Berkovich

New Legrand Headquarters

Legrand AV has officially opened its new 98,000-square-foot headquarters in Minnetonka, a suburb of Minneapolis, USA – a facility designed to bring together multiple business functions under one roof while advancing the company’s growth goals. The new site consolidates marketing, sales, product management, engineering, finance, IT, customer care, and operations into a single collaborative hub. …

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