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T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint

The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the portfolio of T-Mobile’s “fast-growing advertising technology business.” Octopus’s rideshare network enables brands, says T-Mobile in PR about the deal, “to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. …

Qwick Media Launches Interactive Hardware-Software Toolset Focused On Local Tourism

The greater Vancouver interactive hardware-software shop Qwick Media has developed a digital toolset focused on the destination tourism sector – a simple cloud and browser-driven platform intended for customers like golf and ski resorts to organize and market the various properties, amenities and services available in the immediate area. The company has been doing self-service …