This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink.
d’strict was an early adopter in producing these 3D-ish visual illusions for big public video displays – most notably this one in a busy Seoul shopping and entertainment area – and the company continues to produce some of the best work out there.
From the Vimeo description for the video:
d’strict participated in the Toreta 2023 campaign, aiming to support the launch of the newly revamped Toreta! package in 2023.
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The Toreta 2023 Campaign by d’strict employs anamorphic techniques, breathing life into the cool waves of water and the vibrant beauty of mother nature. This approach has created a symbolic and impactful representation of the delightful experience of drinking Toreta. Of particular note is the depiction of the Toreta World from a ‘bird’s-eye view angle,’ a perspective rarely seen in traditional media. This strategic choice allows the viewers to have a clear understanding of the main subject’s situation and offers a unique perspective of witnessing the full picture as if watching a grand-scale play unfold before their eyes.
As a result, the seamless movement of the main subject between two distinct spaces, each with its own personality, offers a fresh and captivating visual experience like no other. d’strict will continuously create and provide innovative offline marketing content for global companies and communities.