Billboard Insider has a very useful post up that lists the 236 U.S. media companies it knows about that have digital displays in their inventory. The 237 companies account for 13,826 digital faces.
- The list is bulletin and poster. We have excluded transit and place-based.
- A face is a face. One digital face is one digital display, regardless of size.
- United States only. We are not counting worldwide faces, or Clear Channel Outdoor would be much bigger.
- We based the list on public websites and emails to company owners. If you couldn’t get the info we left the company off the list.
| 1 | Lamar Advertising | 4,200 | Louisiana |
| 2 | Outfront Media | 1,638 | New York |
| 3 | Clear Channel Outdoor | 1,612 | Texas |
| 4 | Capitol Outdoor DC | 1,000 | District of Columbia |
| 5 | The Westfield Network | 500 | California |
| 6 | Adams Outdoor. | 350 | Georgia |
| 7 | Reagan Outdoor | 300 | Utah |
| 8 | Pearl Media | 241 | New Jersey |
| 9 | Dot Outdoor | 224 | Georgia |
| 10 | Trailhead Media | 206 | Mississippi |
As you might expect, the 80:20 rule applies here as it does with many things. Most of the digital inventory is owned by a small percentage of companies, and there are a whole lot of companies that have 10 or fewer displays, while Lamar has 4,200.