Big DV LED video walls in retail are growing increasingly common, but in many cases the visual impact is limited by the sheer size of the store. Here’s a case where the LED is almost as big as the store, so it has a massive visual impact.
It is the new Tony’s Chocolonely store post-security at Schiphol Airport in Amsterdam, and the display is used for branding and a mechanism for pulling people and their roller bags into the shop.
The travel retail-focused Moodie Davitt Report has a pile of photos and background on the install.
I like it because of the unmissable scale of the wall, and the use of big, bold and simple graphics that take a billboard approach to the display, which makes sense given the airport concourse is a walking highway and a lot of people will see this, even if they don’t stop in.