This is a particularly good example of anamorphic three-dimensional creative on a street corner DV LED display.
It is above a corner building in a Beijing shopping district, and like many to most of these visuals we’re seeing a lot of these days, the effects work best when viewed from a specific angle.
The creative celebrates Chinese cuisine – especially noodles – but ironically the content was produced by a Moscow team at Raduga Design. Lotsa photos on this Behance page.
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More InformationThis recent podcast goes into how these things work, and their limitations, like viewing angles.