Advocates for Connected Experiences is an umbrella organization created several months ago, that pulls together the people and shared interests of a variety of organizations that deliver experiences to guests.
That can be in places like retail, in museums, commercial properties or theme parks.
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The short form for the group is ACE, and it was pulled together and somewhat driven by the Digital Signage Federation – notably past and present board members like Kim Sarubbi, Beth Warren and Laura Davis-Taylor.
One of the early efforts from ACE has been a monthly series of online discussions about important topics, that pull together top people from member organizations. The most recent one was about connected experiences now and post-COVID, as we all all hope there is soon a post-COVID.
I was the moderator for the discussion, and this is the audio track, which is roughly one hour.
The panelists included folks from Shop!, SEGD, Geopath, the DSF, the Location-Based Marketing Association, Blue Telescope, The Experiential Designers and Producers Association, Retail Touchpoints and AVIXA.
There’s a lot of voices and you won’t always know who is saying what, but the content is worth any confusion you might experience.
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TRANSCRIPT – skipping this episode … too many voices to sort out who said what. Anything particularly brilliant was not me.

