Strangely, whenever I use the term big ass in relation to LED billboards I see all kinds of unrelated search traffic in my Google Analytics.
So in the spirit of upping my traffic numbers, this is a big, big ass billboard in LA – 55 feet high and 736 feet wide – wrapping around the top of three sides of an office block near a couple of seriously busy freeways.
Launched in February, The Reef is a new digital development located in the heart of Downtown LA. This single massive has faces for North, East, and West over the I-10 (Santa Monica Freeway) and 110 (Harbor Freeway), which are two of the most clogged highways in the United States.
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More InformationAt over 40,000 square feet, The Reef is now the largest digital out-of-home billboard in the world, and the highest Geopath-rated unit in the country, delivering over 173 million weekly impressions to the Los Angeles DMA. LA freeways, in normal times, don’t exactly fly, so in addition to a lot of eyeballs, those eyeballs are in cars that are crawling, so consumers have lotsa time to ingest ads.
I don’t know who supplied the board, but it would have been a happy commission day for some sales person (Update – It is an SNA board). The billboard is a partnership between the media company New Tradition Media, and the property developer.