This is an interesting mash-up of augmented reality, sensors, contactless payment tech and digital OOH displays executed by JCDecaux in Norway, for the Norwegian Centre Against Racism In Lillestrøm.
The fundraising campaign shows a bunch of white power thugs, on a street furniture screen, approaching people and chanting their nasty bile. That stops and they disperse when viewers pull out some sort of payment card and make a donation.
The AR piece involves the view through the screen being the real-life streetscape behind and beyond.
AR on the transit shelter screens is not new, but this is a very different, compelling take.
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