Here’s a nice extended length video somebody shot using a tripod, or something, showing the content on the Billboard That Ate Times Square. This is opening night content that will run for I dunno how long, but it is a hugely safe bet cool, experiential stuff will be supplanted pretty quickly by more traditional advertising creative.
If you know Times Square, and used to think the American Eagle LED board was pretty awesome, you can see to the right in the video how it is COMPLETELY dwarfed.
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