I have my doubts about Digital OOH executions that require gesture interaction, or what I fondly call Stupid People Tricks.
There’s a dynamic at play that limits how many people want to try something that might embarrass them. There’s also the simple question of whether gesture is there for the sake of novelty versus it being the best way to work with something.
Nonetheless, brands are clearly interested in at least trying it out. Here’s a company in Bangalore, India, called Adzipod, that has a product carrying that same name. I like the design of the unit, and also that they have integrated analytics that will give a solid sense of the engagement rate.
The company has so far deployed units in multi-screen movie-houses in India’s tech capital.
I