That very clever British Airways digital billboard campaign, that married real time departure data to screen visuals, just won one of the advertising world’s biggest prizes.
OgilvyOne, a business unit of Ogilvy & Mather, won the Direct Lions Grand Prix in Cannes this evening for its #lookup digital billboards.
Well-deserved, and a glimpse of where digital is going. Why just schedule a spot when you can integrate data to make it that much more relevant, targeted and timely?
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