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Here’s a really nice video providing a look at the thinking and execution on a big digital mural on a bulkhead above a Scotiabank branch in Toronto’s Yorkdale Mall. Located in what is the ritziest retail patch in Canada, the mural put together for the bank by Cineplex uses a wide swath of Christie MicroTiles in what looks a little like a big paintbrush stroke.
We don’t see enough of these kinds of video case studies, which certainly require more resources and cost but are really effective in showing what these projects are all about.