[youtube id=”qayrB_selNI” width=”600″ height=”350″]
My WTF-O-Meter needed new batteries after seeing this last week at DSE 2012.
Purpose=good. Business model=shaky.
I’d suggest taking test before investing in a breathalyzer-based ad network. Selling advertising is already really hard, without layering in that your target audience is people who’ve been drinking.
Video from rAVe [Publications].
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