We have for a long time described digital ooh media networks as a magazine (in concept). The medium has really been built in reverse whereby advertising was a priority and content had took second fiddle. Magazines built attraction to advertisers by creating a specific and desireable content for a certain audience (conent) which increased distribution (scale) and was build under a relevant cover (venue). It’s a natural and welcome progression to see magazines stretching their legs and expanding their distribution of valuable assets into our space. I look forward to seeing how the translation of the content will evolve into digital ooh! Bring it!
