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Google Alerts popped up a piece from LMSLabs about JC Decaux’s efforts in Sweden, putting up interactive bus shelters with the help of the interactive DS firm ubiqwindow and its Swedish distributor TouchMe.
I like this for the simple reason that it is useful for people. People waiting for a bus can key in their route number or destination and get real-time information back, as the shelters are 3G connected.
This is one of the larger out of home companies out there, so ads on these units will follow.